![]() In the case of the message above, this was a legitimate transactional message from a new subscription service I had just joined. “Why is this message in spam? It is similar to messages that were identified as spam in the past.” So why is gmail classifying these emails as spam? The message they tag spam with makes it pretty clear: That's not a great place to be as a brand or marketer! Why do emails go to spam?ĭespite me explicitly requesting to be added to these companies’ email lists, Gmail’s spam filter had determined I was not going to miss emails from these brands if they put them in spam instead of my inbox. This means the results I was seeing were likely due to domain, not IP reputation. I knew from prior research that all these companies use the same well-respected marketing automation platform for email delivery and that none of them had a dedicated sending IP. Keep in mind, these are welcome emails from well known companies, and their first email went straight to my spam folder. While some companies’ welcome emails made it to my inbox or promotions, many went directly to spam. I recently ran an experiment where I subscribed to the email lists of several dozen companies using several different personal email addresses to see where their emails would land. While not very scientific, an easy way to get an idea of where you stand with different email providers is to sign up for your own emails with a new email address. A simpler way to test email domain reputation ![]() TrustedSource - A service run by McAfee, TrustedSource provides a sender reputation score similar to the other tools.ĭeliverability Audit - If you're a HubSpot user, you can detect signals of HubSpot deliverability issues by tracking open/click rates across email providers using the free Deliverability Audit tool. ![]() They will provide ratings of either “good” or “poor.” Using their lookup feature, you can check your domain reputation with real-time results. Reputation Authority also monitors IP reputation and will score your domain or IP from 1-100.īarracuda Central - Barracuda Networks has a system called the Barracuda Reputation System that keeps a record of IP Address histories for both spammers and good senders. Reputation Authority - WatchGuard provides email protection and security against most known web threats. A Good ranking means there is minimal malicious or threatening traffic coming from your IP. Talos Intelligence - Produced by Cisco, Talos Intelligence ranks email senders from Good, Neutral to Poor. The reputation of your email sending IP’s are scored on a scale of 0 to 100 based on data from Return Paths Reputation Network.Īccording to Return Path: “senders scoring 91-100 (the best possible reputation score) saw 92 percent of their messages delivered to the inbox.” “For senders scoring 70 or below, only a small fraction of messages were actually delivered.” Sender Score by Return Path is probably the best known service that tracks email sender reputations. The only downside of Google Postmaster tools is it does require your to verify ownership of your domain to see your data. It allows you to see exactly where you stand with the world’s largest email inbox provider on metrics like spam rate, email domain reputation and authenticated traffic. Google Postmaster Tools - Setting up Google Postmaster Tools is highly recommended for anyone who is serious about email marketing. Tools to check your email domain reputation For a deeper dive into why emails go to spam, check out our post: How Spam Filters Work (and how to stop emails going to spam). In this article, we’ll first look at what tools you can use to diagnose a domain reputation issue and then how you can fix your issue with emails going to spam. ![]() Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability.ĭid you know that 21% of legitimate marketing emails never make it to the inbox? For senders with the lowest email sender reputation scores, less than 1% of their email gets delivered! So how do you improve your email domain reputation? How do you make sure YOUR emails aren’t the ones that end up in SPAM? Let's find out. If you've started to wonder, "is my email going to spam?", you’re on the right track. Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame.
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